The Name Story

April 5, 2008

Every time I do a show or event, someone always asks where the name Sweet Annie’s came from.  So if anyone is wondering, here’s the answer.

Many years ago I worked for a friend’s floral shop. I worked some in the shop, but more at home doing silk and dried wreaths, sachets and gifts.  My children were small and the arrangement worked great. I did well, so I registered it as a business.  There is a wildflower (weed!) called Sweet Annie, and it has a very strong scent and it’s used widely as a filler flower.  I just loved it, and I started growing it in my garden.  All of my life my four brothers have called me Annie, so the name of the business just clicked with me.  Even though I would never consider myself “sweet” most of the time, I still thought it was a good name for the business!

When I started making jewelry, I didn’t envision it growing like it did, so I just used my existing business name and license.  Before long I had name recognition, so I didn’t think I should change it.  Many times I thought about it, but then again, the name seems to stick with people, so I stuck with it.

So that’s how it began.  Sometimes I dream of making a change to a more “jewelry sounding” name, but Sweet Annie’s has done very nicely for me and I’m sticking with it!


I recently had the opportunity to participate in the Green Bay Chamber of Commerce Business Expo in Green Bay, WI.  I was part of the Urban Hope area.  For anyone who doesn’t know about Urban Hope, it is an organization founded by Reggie White, the late NFL great.  It is an organization to encourage and train entrepreneurs.  What a wonderful organization this has been for me!  In addition to motivation, they gave me the opportunity to learn from so many volunteer business leaders in the Green Bay community.  They’ve been my encouragement, my mentors and my friends.  Check them out at

My Booth


I’m here, world!

April 5, 2008

I’ve been wanting to try my hand at blogging for a long time, and I have decided to take the plunge before I lose my courage! 

There has been so much happening in my life in the past year-and-a-half that I don’t even know where to start.  But the beginning of my business goes further back than that, truthfully.  Sweet Annie’s Jewelry started on my dining room table as a way to make personalized gifts for my nieces, godchildren and friends.  My nieces names are unusual names, and my daughter’s name is really common, so personalized jewelry was hard to come by.  When I had finished 7 bracelets (all I’d planned to do), I decided to make them for my goddaughters, too.  Then I changed the theme a little and made mothers bracelets for all my sisters-in-law and friends.  It just kept going.  I was hooked.

Before long I was talking to friends of mine who owned a coffee shop telling them about this new passion of mine, and they invited me to bring some pieces in to sell.  Because I was a stay-at-home mom, this seemed like a great way to support my habit, so I brought some stuff in and a business was born.

The most common question I have been asked is about my business name.  Where did it come from?  Check back in for my next post when I explain where Sweet Annie’s came from!

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